Title: Social Media- Turning Your Business into a Community- Feb 26, 2009
Cost: FREE (limited seating)
Location: Arnold Missouri, just south of Saint Louis

Learn how to take your business and website to the next level. If you’ve got your website marketing under control, but you still aren’t getting the visitors you want, take this class.

Time: 9:30AM to Noon (please, no late arrivals)

Subjects we will discuss:

• Blogging – the how-to’s and the pros & cons of blogging for business
• Starting your company’s profile and building relationships
• Promote the things you write
• Create a sense of community and brand with social networks
• Creating and promoting viral content

Registration is required to attend. Call (636-296-5171) or visit the Arnold Missouri Branch of the Jefferson County Library to sign up today. After signing up, contact us for a FREE Website Analysis Report!

This free class will be taught by volunteer Saint Louis SEO Will Hanke, owner of Arnold-based Lighthouse Technologies which provides businesses with website services including design and marketing.

Title: Marketing Your Business Website -February 18, 2009
Cost: FREE (limited seating)
Location: Arnold Missouri, just south of Saint Louis

Do you wonder why your website isn’t listed on Yahoo! or other search engines? Are you clueless about search marketing techniques that can draw customers to your site? The free seminar on November 19th is a one-time event that will cover topics such as Search Engine Optimization (SEO), online advertising tips and avenues, along with ways to increase your website traffic along with other offline marketing ideas.

Time: 6:00PM to 8:30PM (please, no late arrivals)

Suggested prerequisites include: a business website (currently or planned), knowledge of basic HTML, and a basic understanding of internet searching. Basic mouse and keyboard skills are required along with a basic familiarity with the operation of a Windows computer.

Registration is required to attend. Call (636-296-5171) or visit the Arnold Missouri Branch of the Jefferson County Library to sign up today. After signing up, contact us for a FREE Website Analysis Report!

This free class will be taught by volunteer Saint Louis SEO Will Hanke, owner of Arnold-based Lighthouse Technologies which provides businesses with website services including design and marketing.

Once upon a time, you hired a marketing firm to promote your new blue widget. You are proud of your widget, and you believe this marketing firm to be the best in the area.  You meet, go over your widget, and they come up with a great plan to help you promote your widget.

After a few weeks, your phone calls are up, your website visits are up, but its still not what you expected.  You still are the #2 widget company in town.

How would you feel if you came to find out that the same marketing firm is marketing another blue widget for your competitor? What if your competitor was spending more than you?

It’s no wonder you’re still #2, but what’s more important is that there is definitely a conflict of interest here.

There are many SEO companies who take on several clients from one industry. Personally I just don’t see how it’s possible.  If you hired us to rank your website number one for ‘blue widgets’, and so did your competitor, where would our allegiance lie?  With the one with the bigger budget? The one who hired us first?

Neither.  We won’t do it.  We will not take more than one client from any particular industry.  We will not overlap targeted keyphrases.  It’d be against our ethics, yet plenty of SEO firms do it.

Now, there are plenty of cases where our firm will have several clients from similar industries, but not competing ones.  For instance, we could have a family dentist and an orthodontist. They are in the same general industry, yet seeking different customers and targeting different keyphrases.  We couldn’t take on a new orthodontist, though, unless they were physically targeting a different area.

Before you hire an SEO firm, make sure you ask if they already have clients in your industry.  Get keyword specific and make sure they’ll be focusing to get you to number one!