Will Hanke will be speaking at the Look at Me SEO Seminar in St. Louis on August 27.  Tickets are $149 for the all day event.

For all of those who have taken Will’s classes in the past, you know you’re in for some great information.

Also, we will be providing a Free SEO Audit to every attendee at the event. ($199 value). So get to it!

For more, visit the event website: http://www.MarketStL.com

Our SEO audits are a great way to get the ‘down-n-dirty’ information on why your website isn’t pulling in the traffic you hoped it would.  The one-time reports, normally $199 are currently on sale for $49ea.  That’s a good deal, considering the amount of info you get towards fixing your website.

Because of the audit popularity, we have decided to add a monthly SEO audit option for an introductory price of $299.  This purchase gives you an SEO audit once a month for twelve consecutive months! That’s like getting six months free!

See our SEO Audit page.

I’ve added one last date for March – sorry for the short notice, but these are the only dates I could get.

Social Media for Business
Wednesday March 11, 6:00PM – 8:30PM

Marketing Your Business Website
Thursday March 12, 9:30AM-Noon

To reserve your seat, call 636-296-5171.  This seminar is extremely limited in seating.  Once it is filled, we will take names for the waiting list, but I may not be teaching any more until later this summer, so this really is your last chance.

Even before you hire an SEO to do some work on your website, you really need to know what you’re getting for your hard earned money.

The great thing about SEO is that nearly all of it is trackable.  Every website visitor leaves a nice trail when they come by, and over time you can collect that data and sort through it for patterns, good or bad.  Then, armed with that data, you can make changes that increase the amount of clickthroughs, or even move things around on your page to help influence a higher purchase rate.

However, none of this is possible if you aren’t collecting the data.

Google analytics is arguably one of the best (and free) analytics collection programs on the market today.  Setting it up for your website is a breeze, just sign up and add the code they provide you to each page of your website.

This will do a couple of nice things for you, even before you hire an SEO to start spiffing up your site.

You’ll set a baseline of visitors

You have to know what is already going on on your website before you hire an SEO.  Knowing your baseline of visitors over a week or month will show you the impact of the things you have already done to promote your website.  If it shows an average of 20 visitors a week, then you know that if it increases to 30 and then 40, that your SEO is actually doing things for you.

You can track landing pages

If you’re really not into SEO, or not into marketing at all, chances are you are promoting your home page URL as the place to go.  But what happens if your page on custom widgets is getting tons of traffic, and you had no idea?  You may already have a great web page that doesn’t have a good call to action, and you don’t even know it!

You can see which search engine is referring traffic

Not sure if your visitors are coming from Yahoo!, MSN or Google?  A good analytics program will tell you where your strong points are, helping your SEO focus on boosting those rankings and growing the others into a mature state as well.

You can see geo-information about your visitors

What if you’re a blue widget maker who only sells in Missouri?  And what if 85% of your visitors are living in Washington?  It doesn’t do you much good if you only sell to Missourians.  Know where your current traffic is coming from, and adjust accordingly.

Summary

I know this post is a bit down-n-dirty, but I hope I’ve made the idea clear.  Go get signed up for Google Analytics today.  Get it set up on your account, and then start looking for a good SEO company to help you improve your baseline.