Category " competition"

When you’re in business, there’s no better thing to urge you on like a competitor’s success.  Losing a big contract or opportunity to an industry neighbor is fuel enough to get most business owners moving.  Wouldn’t it be nice if, say, every time your competitor put up something new on their website, that you knew about it right away?

The great thing about the Internet is that everything (well, almost everything) is public.  Once you publish something online, it’s out there for your customers, vendors and competitors to consume – like it or not.

But most of your competitors aren’t going to visit your website on a regular basis to see what you’re up to.  And let’s face it – you’re not about to do that either.  What you need are a few automated shortcuts that can help alert you when there’s activity so you can be less of a reactive company.  And that’s what I intend on showing you today – ways that you can spy on your competitors. (more…)