Search Engine Optimization

What Can We Do for Your Business?

We provide a full search engine optimization service to businesses small and large. While going into all the great things that a Search Engine Marketing firm can do, the fact that you’re reading this page says that you already know what you’re looking for. So we won’t bore you with the details, we’ll just show you what we can do and how you can benefit.

First – a definition. Search Engine Optimization (sometimes refered to as (and similar to) Search Engine Marketing) is the process of optimizing your website so that the search engines (Google, Yahoo!, Bing and others) can “easily digest” the content of your site. There are two main parts of SEO:

Onsite Optimization

Onsite optimization means actually modifying the content of your web page(s) so that the search engines can easily understand what it is you are providing, whether its a service, product or otherwise. You pages are changed/modified in accordance with what we research out to be some of the most highly-searched terms in your industry.

Offiste Optimization

The other big part of helping a website rank higher is by doing things on other industry-related websites, such as linkbuilding, which will ‘encourage’ the search engines to rank you higher for certain keywords. These offsite links will give your website more authority in your industry, thus moving you up the search results.

So what can we do for your business?

Easy – we can help your business move closer to the top of the natural search results for your industry. Since most searchers rarely go to page three of Google results, it is imperative that your business be listed near the top.

Starting the Process

There are a couple of ways you can get started with SEO.

1. Contact Us
   Give us a call (888-341-2551), fill out the form on the contact page, or shoot me us email.  Let’s start a conversation around your business, your goals, and how I can help you get there.
2. Attend one of our SEO classes
   Every month we sponsor a small business SEO education class on various topics.
3. Download a webinar or two
   A lot of the presentations that we do are now being put into webinar format for immediate download.  These webinars are a great way to learn how SEO can help your business – and you can watch them on your own time!
4. Get an SEO Evaluation
   Already know you need to get started, and want to jump in head first?  There are two things we recommend:
1. An SEO audit is a great way to show you just what’s wrong with your website, and just what’s right from a search engine’s standpoint.  You’ll find out just what the search engines like and don’t like about your website.
   or
2. A competitive analysis of the SEO landscape for your industry can help you understand what your competitors are doing (or not doing), what keywords they are ranking for, and how much estimated traffic they’re getting each month.