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Posted by Will Hanke on 08 Mar 2012 /
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Our first free 2012 Small Business Webinar Series webinar was with guest speaker guest speaker Russ Henneberry from Tiny & Mighty Media. Russ knocked it out of the park with his presentation on how to make tons of money with online methods.
If you missed this one, you missed a good one. Don’t miss any more webinars, sign up for them now.
Webinar Summary (aka What You Missed)
Have you had a website for a while but aren’t making a lot of money from it? Content marketing guru Russ Henneberry showed us that no matter how much or how little traffic your site gets, there are things we could do TODAY that will help grow our bottom line.
We learned:
- How to generate sales from your existing website traffic, no matter how much you are getting
- The simple 3-step process you must master to begin generating cash from your website
- The “head-smackingly” simple reason that most websites are leaving money on the table
Questions from the audience:
- Kenneth asked: Does your LinkedIn connections qualify as a quality list?
- Bill asked: What should a business owner do if they are “technically chllenged”?
- Sherry asked: What about the last stage in the ARC method? The stage called Convert.
- and I had a question for Russ too: What are some ways to build a bigger list?
These questions are answered in the comments below. Thank you Russ for such a great webinar to start off the series!
About Will Hanke
Will Hanke owns Saint Louis’ top independent SEO firm. In addition to helping some of the cities most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.
Here are a few questions that I was unable to answer because I was too busy blathering on and on about Content Marketing:
Does your LinkedIn connections qualify as a quality list?
Absolutely, if they are giving you permission to reach them again, it is a list. I am particularly fond of LinkedIn as a strategy for people in professional services.
What should a business owner do if they are “technically challenged”?
You only need to learn to get to the grocery store and back. Let me explain. I have a terrible sense of direction. The few times I have moved to new towns, I made sure that the first thing I learned was how to get to the grocery store and back to my home. It’s fundamental. The same is true for Content Marketing, just learn the fundamentals. Things like “how to log into your website and write a blog post” are fundamental. Just learn to get to the grocery store and back and forget about the rest until you are ready to learn more.
What about the last stage in the ARC method? The stage called Convert.
The “Convert” stage is critical as well. It is at this stage that you need to start studying the art of Direct Response marketing. Learn to make a good offer, write a good headline. Learn why people say “yes.”
Read books like “Influence” by Robert Cialdini and “Advertising Secrets of the Written Word” by Joe Sugarman.
What are some ways to build a bigger list?
Start a blog and then do everything you can to network with other people that are blogging and building lists in your space. There are others in your space that have access to a huge audience. You need to connect yourself with those people.